How Alexa rate websites

Submitted by Anonymous (not verified) on Thu, 01/28/2010 - 11:22

I still do not understand how Alexa works. Does Alexa ignore totally internet users without Alexa toolbar? Or just estimate them? For some branches internet users using much toolbar and for some branches no toolbar. How can Alexa mess them correctly? I think Google should buy Alexa and not Amazon!

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